Lena Riemann

• Since 02/2022
  Researcher and scientific staff, Chair of Forest and Environmental Policy, UFR
• 03/2019-03/2021
  Freelance Writer
• 2016-2020
  MSc. Geography of Global Change, UFR
• 11/2016-08/2018
  Online Marketing Asisstant, focusEnergie GmbH, Freiburg, Germany
• 10/2014-02/2016
  Research assistant, Stiftung Neue Verantwortung GmbH, Berlin, Germany
• 2012-2016
  B.A. Political Science, Freie Universität Berlin, Germany

Lena Riemann is a PhD candidate at the Chair of Forest and Environmental Policy at the University of Freiburg. In her doctoral research, she investigates how public communication on forest conservation and forest management can be more effective when tailored to specific target groups. Her work focuses on the “how” of communication—examining which factors contribute to its success in reaching and engaging diverse audiences. She takes an interdisciplinary approach, combining communication science, persuasion research, communication psychology, and environmental psychology. Her broader research interests include the communication of environmental issues in the context of socio-ecological transformation, with a thematic focus on forest-related topics and the bioeconomy. In the past and present she has done research on the bioeconomy transformation, including policy analysis, comparative analyses of national bioeconomy strategies and the role of policy framing in shaping public discourse.

• Summer semester 2025
  Education & Communication (B.Sc. Forest & Environmental Sciences)
• Summer semester 2024
  Education & Communication (B.Sc. Forest & Environmental Sciences)
• Summer semester 2023
  Joint Module Ecosystem Management (M.Sc. Environmental Governance, M.Sc. Environmental Sciences, M.Sc. Geography, M.Sc. Forest Sciences)
  Environmental Policy Analysis (M.Sc. Environmental Governance)
  Education & Communication (B.Sc. Forest & Environmental Sciences)
• Summer semester 2022
  Project Study Bioeconomy & Communication

• Liebal, S., Riemann, L., Köhler, J., & Weber, N. (2025). Forests are more than trees and communication is more than words: Inter- and transdisciplinary research about effective multi-stakeholder communication in Germany. Forest Policy and Economics, 178, 103562. https://doi.org/10.1016/j.forpol.2025.103562
• Riemann, L. (2025). Effective communication about forests and trees: An analytical framework for communication among segmented audiences. Forest Policy and Economics, 172, 103429. https://doi.org/10.1016/j.forpol.2025.103429
• Kruse, S., Riemann, L., Pareek, K., Ziga-Abortta, F.R. & Höllermann, B. (Eds.) Enhancing collaboration in flood disaster risk management. [MOOClecture] Available at https://www.hkc-online.de/en/Projects/PARADeS-Open-Learning-Content#6CA
• Riemann, L., Giurca, A., & Kleinschmit, D. (2022). Contesting the framing of bioeconomy policy in Germany: the NGO perspective. Journal of Environmental Policy & Planning, 24(6), 822–838. https://doi.org/10.1080/1523908x.2022.2071689